About

Pooja Agnihotri, the acclaimed author behind “17 Reasons Why Businesses Fail,” “Market Research Like a Pro,” and “The Art of Running a Successful Wedding Services Business,” has been a guiding force in business education for over 14 years. Leveraging her extensive technical and business background, she is on a mission to equip businesses with the insights needed for survival and sustainable growth.

With a keen eye for pitfalls, Pooja’s goal is to steer businesses away from the common mistakes that can lead to failure. She views these mistakes not as setbacks but as valuable learning opportunities. Pooja recognizes that the line between business failure and growth is often thin and strives to bridge that gap through timely intervention.